We pay some where around $9 a quart and make little to no money off AMSoil sales. On their site, AMSoil advertises at $6 - 7.50 a quart. We sell to a different parts store when they run out of it and they ask why we are so high! What is every one else paying?
I am going to do a full AMSoil change over on my Legacy but I am not going to buy at my own price if it is higher than it should be...
We put it in the work trucks but thats a business expense so cost is not that important there. Great stuff though...