Subaru sales up 13%, Impreza sales down 38%
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Subaru sales up 13%, Impreza sales down 38%
Subaru of America celebrated it's best ever sales month in March 2013 with 36,701 cars sold. Of that, 5327 were the new Impreza, which represents a 38% decrease in sales compared to last year when the current body style was introduced.
ORLY?
Link http://www.marketwatch.com/story/5-dogs ... eid=yhoof2
(Page 5)
ORLY?
Link http://www.marketwatch.com/story/5-dogs ... eid=yhoof2
(Page 5)
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Josh Colombo wrote: ↑Mon Jan 14, 2002 10:23 am Wait....I'm confused now.
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Re: Subaru sales up 13%, Impreza sales down 38%
That's what they get for making it so damn ugly.
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Re: Subaru sales up 13%, Impreza sales down 38%
i had this conversation with someone else as well. I don't think it's ugly, i just think it's SUPER boring. There is nothing unique about that car, even remotely. It could be made by anyone in the last 15 years.
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Re: Subaru sales up 13%, Impreza sales down 38%
Yay for Legacys?
1992 Legacy SS 5mt, build in progress
Josh Colombo wrote: ↑Mon Jan 14, 2002 10:23 am Wait....I'm confused now.
Re: Subaru sales up 13%, Impreza sales down 38%
From behind the new impreza looks like a VW, ugly, I wouldn't buy one.
Charles
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Re: Subaru sales up 13%, Impreza sales down 38%
I don't think the Impreza looks worse than the 08 did. Same blandness IMO. They started trying to chase Camrys, but nobody goes to a Subaru dealer for that. We want quirky cars!
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Re: Subaru sales up 13%, Impreza sales down 38%
I must be in the minority for liking the new Impreza better than the 08 model.
It looks a hundred times better, IMO. I like the new grill, I like the new headlights, those God-awful clear taillights are gone, and the interior is nicer and better laid-out as well.
The only thing I don't like about them is the CVT, which doesn't matter because I'd get the 5spd anyway.
I'm obviously in no hurry to get rid of my car, but I could definitely see myself in a new Impreza if I were looking for a new car.
It looks a hundred times better, IMO. I like the new grill, I like the new headlights, those God-awful clear taillights are gone, and the interior is nicer and better laid-out as well.
The only thing I don't like about them is the CVT, which doesn't matter because I'd get the 5spd anyway.
I'm obviously in no hurry to get rid of my car, but I could definitely see myself in a new Impreza if I were looking for a new car.
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Re: Subaru sales up 13%, Impreza sales down 38%
I wouldn't mind CVTs if they were as durable as a decent auto. And historically they haven't even come remotely close.
93 Touring Wagon (EJ20G 5spd Swap) -- Finally back and running strong as ever!
05 Outback 2.5XT 5spd -- Now the wife can have her SUV and get in on the turbo Legacy goodness at the same time.
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Re: Subaru sales up 13%, Impreza sales down 38%
I considered buying one. But the market for $18-25k cars is insanely competitive now. It's not that much of a surprise to me that they aren't selling all that well. I liked it, but I knew I would be insanely bored with it in 4 months.
Re: Subaru sales up 13%, Impreza sales down 38%
I've been in two different vehicles with CVTs. They wouldn't be so bad if they didn't moo all the time. It's annoying as hell and funny to listen to especially when my friend was trying to floor it in his Sentra. I will admit it is pretty damn smooth but so are modern day automatics so I'd rather just stick with six speeds or something.James614 wrote:I wouldn't mind CVTs if they were as durable as a decent auto. And historically they haven't even come remotely close.
Proud Owner of a 1992 Winestone Mica Subaru Legacy LSi non turbo with 198,000 miles. Soon to be turboed
Re: Subaru sales up 13%, Impreza sales down 38%
Yeah....the new Impreza has about as much good looking styling as a piece of plywood. It's boring, and I just don't care for it. I wanted to like it, but I don't.
Subaru is expanding into different directions, (Impreza & WRX lines splitting, BRZ, and XV Crosstrek) However like in the past, they just can't seem to get the magic combination right (except the BRZ). I don't mind the XV Crosstrek, however I don't want to feel like it's wollowing around like a pig, gutless as a G-Whiz, and have a stupid CVT.
If Subaru can get that magic combination, whatever it may be I think it would be very good for them. If they can keep their loyal past customers by having slightly quirky cars, yet still appeal to the boring masses.....I think that is a winning combination.
Subaru is expanding into different directions, (Impreza & WRX lines splitting, BRZ, and XV Crosstrek) However like in the past, they just can't seem to get the magic combination right (except the BRZ). I don't mind the XV Crosstrek, however I don't want to feel like it's wollowing around like a pig, gutless as a G-Whiz, and have a stupid CVT.
If Subaru can get that magic combination, whatever it may be I think it would be very good for them. If they can keep their loyal past customers by having slightly quirky cars, yet still appeal to the boring masses.....I think that is a winning combination.
Josh
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Re: Subaru sales up 13%, Impreza sales down 38%
Hmmm g-wiz? I'd rock one of those as a dd. Can't be worse than a metro, could it?
1992 Legacy SS 5mt, build in progress
Josh Colombo wrote: ↑Mon Jan 14, 2002 10:23 am Wait....I'm confused now.
Re: Subaru sales up 13%, Impreza sales down 38%
It's slower than the Hammerhead Eagle-i Thrust....
Josh
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Re: Subaru sales up 13%, Impreza sales down 38%
That's true
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Josh Colombo wrote: ↑Mon Jan 14, 2002 10:23 am Wait....I'm confused now.
Re: Subaru sales up 13%, Impreza sales down 38%
Or the Peel P40
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Re: Subaru sales up 13%, Impreza sales down 38%
Hey, now. Metros aren't that bad. Cut my gas bill in half from driving the legacy!mike-tracy wrote:Hmmm g-wiz? I'd rock one of those as a dd. Can't be worse than a metro, could it?
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Re: Subaru sales up 13%, Impreza sales down 38%
The G-Whiz would cut your gas bill 100% from the legacy.
1992 Legacy SS 5mt, build in progress
Josh Colombo wrote: ↑Mon Jan 14, 2002 10:23 am Wait....I'm confused now.
Re: Subaru sales up 13%, Impreza sales down 38%
So, do the Impreza sales figures INCLUDE the XV?? That thing is selling well, from all the cars I see around here.
And yes the Impreza is slow, but still under 10 secs to 60:
0 to 30 mph, sec. 3.7
0 to 60 mph, sec. 9.4
45 to 65 mph, sec. 6.1
Quarter-mile, sec 17.3
Quarter-mile, mph 83.0
Compared to:
1987 Subaru Hatchback 0-60 mph 13.0 Quarter mile 18.7
and believe it or not:
1991 Subaru Legacy Sport Sedan 0-60 mph 8.4 Quarter mile 15.8 (8.0/16.1 when tested by MW in '91)
And you get pretty good MPG:
CR's overall mileage, mpg 26
CR's city/highway, mpg 19 / 33
That's why there's a WRX, no?
TD
And yes the Impreza is slow, but still under 10 secs to 60:
0 to 30 mph, sec. 3.7
0 to 60 mph, sec. 9.4
45 to 65 mph, sec. 6.1
Quarter-mile, sec 17.3
Quarter-mile, mph 83.0
Compared to:
1987 Subaru Hatchback 0-60 mph 13.0 Quarter mile 18.7
and believe it or not:
1991 Subaru Legacy Sport Sedan 0-60 mph 8.4 Quarter mile 15.8 (8.0/16.1 when tested by MW in '91)
And you get pretty good MPG:
CR's overall mileage, mpg 26
CR's city/highway, mpg 19 / 33
That's why there's a WRX, no?
TD
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'02 WRX -SOLD
'96 BD-turbo'd-SOLD
'98 SF - NA-T
'87 GL-10 Turbo - SOLD
'90 BJ EJ22T/DOHC & 5speed swap - SOLD
'04 FXT, Forged internals, VF39, STI TMIC, Cobb AP- SOLD
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Re: Subaru sales up 13%, Impreza sales down 38%
If I wanted a fuel efficient car, though, a 33/36mpg impreza is pretty nice, but I think a leased TDI would be much better with around 10+ more mpg.
Of course if the commuter HAD to be awd, then for the mileage the impreza wins.
Of course if the commuter HAD to be awd, then for the mileage the impreza wins.
1992 Legacy SS 5mt, build in progress
Josh Colombo wrote: ↑Mon Jan 14, 2002 10:23 am Wait....I'm confused now.
Re: Subaru sales up 13%, Impreza sales down 38%
Yeah....but the new Impreza is BORING.
Josh
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1990 Legacy (AWD, 6MT, & EJ22T Swap)
2020 Outback Limted XT
If you need to get a hold of me please email me rather then pm
Re: Subaru sales up 13%, Impreza sales down 38%
Yeah, the other models all have some unique character in their segments. The Impreza may as well be an AWD Corolla though, and while I can see why Subaru would do that chasing sales, I guess its actually a good thing it isn't working out for them.
I for one think the Impreza needs the 2.5RS to come back, something sport-oriented and interesting to look at that doesn't carry the cost premium or fuel penalty of the WRX.
I for one think the Impreza needs the 2.5RS to come back, something sport-oriented and interesting to look at that doesn't carry the cost premium or fuel penalty of the WRX.
Last edited by James614 on Thu Apr 11, 2013 6:15 pm, edited 1 time in total.
93 Touring Wagon (EJ20G 5spd Swap) -- Finally back and running strong as ever!
05 Outback 2.5XT 5spd -- Now the wife can have her SUV and get in on the turbo Legacy goodness at the same time.
05 Outback 2.5XT 5spd -- Now the wife can have her SUV and get in on the turbo Legacy goodness at the same time.
Re: Subaru sales up 13%, Impreza sales down 38%
Agreed....maybe they'll realize that people don't want another boring crappy car.
Josh
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1990 Legacy (AWD, 6MT, & EJ22T Swap)
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2020 Outback Limted XT
If you need to get a hold of me please email me rather then pm
Re: Subaru sales up 13%, Impreza sales down 38%
Subaru sales have been great in the other models. From Cars101.com:
But the Tribeca is dead, and although the WRX and STi are due for major/huge/hopefully eye-popping upgrades in '14, they've never been big sellers from what I've read. I don't want Subaru to lose any other models in a tough car market.
The Impreza is their entry-level car, and needs to sell well to get buyers to move up to the Legacy/Outback as they mature. But being as the '12 was all new, the '13 gets to be in the 'rain-shadow' as it were, not to mention sharing sales w/its steroidal younger sibling.
Maybe the Impreza gets a mid-generational upgrade (think '12>'13 Honda Civic), if sales stay flat, but it's not a bad car.
2nd to the VW on CR:
IMHO
Like I mentioned, the XV has stolen #'s from the Impreza. Add it to the Impreza and the #'s are better than '12....and I'm sure SoA knew they'd be sharing sales between the two.4/2 March sales- Wow! Subarus best month ever with 36,701 cars sold which is 13.3% over 32,387 March 2012
And best 1st quarter with 92,527 cars sold YTD 2013, up 14.8% from 80,568 YTD 2012
Forester 9050, 46.2% over 6192 in March 2012. YTD 21,144
Outback 10453, down 3.5% from 10886 March 2012, YTD 28,101
Crosstrek 4688, YTD 10,710
Legacy 4400, down 18.3% from 5384 March 2012. YTD 12,117
Impreza 5327 down 37.7% from 8545 March 2012. YTD 14,432
WRX, STI 1727, down 44.3% 1197 March 2012. YTD 4,519 which is up 59.7% from 2829 YTD 2012
BRZ 905, YTD 1,788
Tribeca 151, down 17.5% from 183 March 2012, YTD 504.
But the Tribeca is dead, and although the WRX and STi are due for major/huge/hopefully eye-popping upgrades in '14, they've never been big sellers from what I've read. I don't want Subaru to lose any other models in a tough car market.
The Impreza is their entry-level car, and needs to sell well to get buyers to move up to the Legacy/Outback as they mature. But being as the '12 was all new, the '13 gets to be in the 'rain-shadow' as it were, not to mention sharing sales w/its steroidal younger sibling.
Maybe the Impreza gets a mid-generational upgrade (think '12>'13 Honda Civic), if sales stay flat, but it's not a bad car.
2nd to the VW on CR:
IMHO
Turbo Subies:
'87 GL-10 Turbo - SOLD
'90 BJ EJ22T/DOHC & 5speed swap - SOLD
'04 FXT, Forged internals, VF39, STI TMIC, Cobb AP- SOLD
'93 Legacy SS - 5-speed, SOLD :-(
'02 WRX -SOLD
'96 BD-turbo'd-SOLD
'98 SF - NA-T
'87 GL-10 Turbo - SOLD
'90 BJ EJ22T/DOHC & 5speed swap - SOLD
'04 FXT, Forged internals, VF39, STI TMIC, Cobb AP- SOLD
'93 Legacy SS - 5-speed, SOLD :-(
'02 WRX -SOLD
'96 BD-turbo'd-SOLD
'98 SF - NA-T
Re: Subaru sales up 13%, Impreza sales down 38%
You guys are funny.
Subarus have always been ugly or plain. Like it or not, even our beloved first gen Legacies are amoung the worst. They look virtually the same as the same year Camry or Stanza or Galant. If you squint you can't tell them apart. Subarus have always had to grow on you. sure, there have been a few hits, but certainly not the norm. Hell, the '02-'03 Bugeye was berated so badly that Subaru changed it as soon as it could. Now, in hindsight and with nostagia, there are some that feel it's the best looking, most cohesive of the GD/GG series.
The Impreza has always been an econo box. The WRX gets the attention and folks forget that every generation of the WRX was built on a car designed to be an econobox first. Yes, some accommodations were made for rallying, but only if they didn't conflict with the econobox intentions and budget. So why all the hate for an econobox Impreza? - especially that we know that a (semi) dedicated WRX/STI is right around the corner!
We can all choose to live in the past or with our heads buried in the sand, but sales numbers are proving that Subaru is making the best cars it has ever had. With the indications that it's getting even better......
Subarus have always been ugly or plain. Like it or not, even our beloved first gen Legacies are amoung the worst. They look virtually the same as the same year Camry or Stanza or Galant. If you squint you can't tell them apart. Subarus have always had to grow on you. sure, there have been a few hits, but certainly not the norm. Hell, the '02-'03 Bugeye was berated so badly that Subaru changed it as soon as it could. Now, in hindsight and with nostagia, there are some that feel it's the best looking, most cohesive of the GD/GG series.
The Impreza has always been an econo box. The WRX gets the attention and folks forget that every generation of the WRX was built on a car designed to be an econobox first. Yes, some accommodations were made for rallying, but only if they didn't conflict with the econobox intentions and budget. So why all the hate for an econobox Impreza? - especially that we know that a (semi) dedicated WRX/STI is right around the corner!
We can all choose to live in the past or with our heads buried in the sand, but sales numbers are proving that Subaru is making the best cars it has ever had. With the indications that it's getting even better......
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Re: Subaru sales up 13%, Impreza sales down 38%
At least for me, i think that you may have inferred something that i didn't intend to imply. Most of us are painfully aware of how standard the legacy from our generation is. It looks like a grandma car, at very least the na version. There's quite a few mentions of how similar it looks to other cars of the day on the forum. Honestly, nearly every person on this forum has gone to some length to modify the appearance of the car. But, the point is, we know. The difference with the impreza from this year (and for me, ever since 08 including the wrx and sti) is that i think they look too much like other manufacturer's vehicles. I like unique looking vehicles. the impreza was unique looking for a long time, regardless of econobox status. I don't care if someone else thinks it's ugly (within reason) as long as it doesn't look like every other car ever. but to go from the unique look of the late 90s all the way into 2007, and then to go to something that looks like a wider kia or ford focus was frustrating for me.
Sales numbers are all fine and good, and i truly do want subaru to do well, but just because something is popular, does not mean it is a good fit for everyone, or even a good fit for anyone. Name recognition drives companies to rely on marketing over ingenuity, engineering, and design. Numbers only ever mean that they sold more. They don't mean the product is better. They don't mean the product is worse.
The idea that there's a "dedicated" wrx around the corner is even more frustrating to me. I like subaru because they make a car that's entry level that with some work can be the top of the line car they sell. Who doesn't want a sporty looking car? When you make entry level cars look nice, i think that most people appreciate it. Splitting the line to me is almost a giant "screw you" to subaru fans. If you can't shell out the money for the swanky new wrx, you can't have a sporty looking car. you can't swap hoods or wings or suspension or whatever (obviously i have no idea what you can and can't swap into the new impreza from the new wrx). but it was always AMAZING to me that i could buy an "econobox" and make it look like the high end versions, and then with some work, make it run like one too.
Sales numbers are all fine and good, and i truly do want subaru to do well, but just because something is popular, does not mean it is a good fit for everyone, or even a good fit for anyone. Name recognition drives companies to rely on marketing over ingenuity, engineering, and design. Numbers only ever mean that they sold more. They don't mean the product is better. They don't mean the product is worse.
The idea that there's a "dedicated" wrx around the corner is even more frustrating to me. I like subaru because they make a car that's entry level that with some work can be the top of the line car they sell. Who doesn't want a sporty looking car? When you make entry level cars look nice, i think that most people appreciate it. Splitting the line to me is almost a giant "screw you" to subaru fans. If you can't shell out the money for the swanky new wrx, you can't have a sporty looking car. you can't swap hoods or wings or suspension or whatever (obviously i have no idea what you can and can't swap into the new impreza from the new wrx). but it was always AMAZING to me that i could buy an "econobox" and make it look like the high end versions, and then with some work, make it run like one too.